In July 1, 2003, Raven Broadcasting Corporation relaunched the station as Jam 88.3 (it also changed its callsign to DWJM) to cater to a larger more advertiser-friendly audience.
Jam 88.3 was originally launched as an "easy listening pop" station. Within a year of launching, the station quickly established itself as a popular trend-setting station in The Philippines with unique programs and segments. Jam has a reputation for discovering new talent and music. It is largely recognized in the Philippine music industry for starting the Acoustic music trend of 2003 and 2004. The station can also be credited for propelling the return to prominence of OPM ( Original Pilipino Music ) beginning in 2005.
The radio format has since developed into a mixture of music - collectively defined as lite pop alternative, then dropping the entire "less talk more music" feel.
The station was also launched via HD Radio technology.
Post Comments